Founded in 1991 by Annie & Ingolf Nordal, Mads and Signe's company is still very much a family business. A unique blend of edgy, Indian inspired Nordic design permeates from Nordal HQ and it's more popular than ever before. Out There Interiors speaks to Mads Nordal about family, inspiration and personal style.
Nordal is obviously very much a family business. How does this influence your decisions and what would you describe as the three key points that make up the essential Nordal DNA?
We don’t need to say everything to each other. We know how we feel, and more importantly we have more or less the same opinion on where we want Nordal to be, and how we want things to look. Key points are:
1. Providing great things that are great for everyday use, and that make you happy.
2. Inspiring the consumer to be creative, and mix things in a new way – their own way.
3. Being proud of our collection, and 'feeling it' all the way.
Image C/O Visit Denmark.co.uk
Denmark in the Summer means?
It means seeing people out of their homes. Sailing, having a picnic, bathing in the sun... And when people relax, they dress cool, they are enjoying themselves, having a summer party in a colourful new way. That gives us a lot of inspiration. The Danish summer is really something special. It’s something that we talk about all year, so when it finally arrives, we use it to the fullest in all its wonderful ways.
What are you most proud of?
I am immensely proud of the fact that we have so many customers that like what we do and are really looking forward to seeing our new collection, the new colours and styles. It’s something very special, and something I think about daily. Thanks a lot, it’s all for you.
With regards to product design is there a conscious effort to differentiate yourself from other ‘Scandi’ brands? Perhaps the ethnic influence?
It’s not something we strive to do, but something we can’t help doing. We like to be a bit 'off', if you know what I mean. Even within our own family none of us has the same style privately – I think we just want to create beautiful things that you can use to make your home feel unique and personal. A home with attitude.
What is your favourite colour?
I don’t really have an all time favourite colour. It changes all the time. Right now I am all about Dark Blue, Shine Yellow and Orange. Not necessarily together, though.
What is your favourite product from the AW/15 collection?
We have this new really cool wood and iron chest of drawers. Some Dark Blue glass vases with brass thread around it. Some patchwork tableware, that I am really looking forward to using together with some of our plain white Japanese and 60´s styled tableware.
What or who inspires you, on a day to day basis?
Sometimes nothing - sometimes everything. It’s really hard to say, but one thing I can say for sure is that I see a lot of things. I observe. I all ways have my eyes open and love to try out new stuff. And the same goes for the rest of my family..
How would you describe your own personal interior design style? Are you influenced by the seasons?
My style is not that great for others to look at, I think. I have a lot of things that mean a lot to me, but don’t make sense to others.
At our house I like to have a lot of small things that we move around, so you can’t find it, sometimes for days. This makes me look at my home in different ways all the time, which I think many people don't do. You need to be all over your home and to know all the corners. This way you get to know it and get to style it your own way.
What’s your favourite film?
I have a lot. But it's important for them to move me, and the person I’m seeing them with. I like slow movies, something like Driving Miss Daisy with Morgan Freeman. It just has something to it. And Julie & Julia with Meryl Streep. There is just something about people who do it their own way and get respected for it.
Are there any areas that you’d love for Nordal to branch into? And any brands in alternative fields that you’d love to collaborate with?
We always move around to see things in another way. This year I moved to New York City for 7 months. To get some inspiration from the upcoming market. I really think the US is a great country, with a lot to give. I hope to be able to bring some of it into Europe very soon.
Also, my sister (Nordal’s Creative Director and Product Developer) is travelling to India more and more often to see how we can mix things of a more personal style, with things that are made by hand, together with the Nordic style, that´s all the rage right now.
And finally you’re hosting a dinner party, and you can invite anyone to it, living, imaginary or dead. Who would you bring, why?
On my right side: my father and my mother. On my left side: my husband, my sister and my brother. After that all of my friends, some of which I known since I was 2 years old. So as you can see, family and friends is everything to me. Maybe that’s why I love my work in Nordal so much.