Originally founded in Denmark in 2000, from its modest beginnings with only 2 employees Bloomingville has continued to grow from strength to strength to the recognisable design house it is today.
Out There Interiors talks to Bloomingville's Founder and Creative Director Betina Stampe about family life, Nordic Cool and what inspires her and the brand.
Bloomingville signature style is a mixture of raw products with a nostalgic Scandinavian twist. Which piece from the collection would you describe as being the most representative of this design heritage?
In the past years we have become much more modern, but the Nordic emphasis will always be present here. For the spring season we have hit that note with our botanical tableware. The floral print is of wild field flowers – a very Nordic twist on a floral print.
Why do you think ‘Nordic Cool’ continues to be as popular across the world?
I think the simplicity appeals to many people. For most, the home is a heaven and place to detach from stress and hassle….Nordic Cool provides a very calm setting…
Denmark in the Summer means…?
Warmth, long evenings, koldskål ( a Danish dessert), new lanterns for the garden.
What are you most proud of?
Other than my kids :) the fact that Bloomingville has become the brand it is today – and we give people the chance change their homes with each season.
What is your favourite product from the SS/15 collection?
I love our plant hangers – they are perfect for summer and both indoors and outside. We have many different ones and it is impossible for me to choose a favourite.
What or who inspires you, on a day to day basis?
Inspiration is found all over and it hits me at the strangest times – I even dream up style at might sometimes. We work with a young team of designers as well, and interns and they are also very inspiring to work with.
What is a normal working day like for you and your team?
Depends on where in the season we are. Right now we are designing S/S 16, so days are spent drawing, looking for inspiration and going over samples.
How would you describe your own personal interior design style? Are you influenced by the seasons?
I am very influenced by the seasons and my home always changes with them. My style is reflection of the life my husband and I live with 4 teenagers in the house. I love to take classic Scandinavian design and mix with the seasonal styles from Bloomingville.
Your family is obviously an integral part of your life. (Betina & Husband Simon have a family of four girls) What activity do you and your family like doing the most on a weekend together?
It is clear that when you work like we do, family time becomes intense and we make a great effort to have time together. We spend time at our summerhouse, go out to dinner and travel, so we share in some great experiences as well.
What’s your favourite film?
A French film; “The Intouchables”
If you could have personally designed one item in history what would it have been and why?
There is so many great designs throughout time…..I don’t know that I could say one, but it would have to be the perfect combination of an iconic shape, a perfect function and beauty.
Can you give us a sneaky peak into what concepts you and your team are currently working on? What can we expect to see in 2015/2016?
We have worked a lot with different materials and textures – some used in unexpected ways – there's a lot to look forward to….
Are there any areas that you’d love for Bloomingville to branch into? And any brands in alternative fields that you’d love to collaborate with?
We always stay on our toes to keep making wonderful collections – and lately we have added our Mini for kids and expanded our bath selection with a line of home and body care products. You never know what the future will bring – we will do ours to stay sharp.
What’s your family’s favourite meal?
A classic Italian feast.
To see more of the Bloomingville collection available at Out There Interiors click here