70% of UK will keep the true cost of Christmas presents to themselves

Christmas might be the season of good will to all men, but when it comes to our buying and giving of presents things aren't quite as transparent as we might think

 

 

Well it’s that time of year again.  That infamous north pole resident has harnessed the reindeer and dusted down his red jump-suit ready for his annual one man show.  The flicker of festive lights beckon you into high street stores, all temporarily transformed into a Santa’s grotto. But along with the tinsel and glitter comes endless queuing in orderly lines patiently waiting to hand over your well earned cash for that special gift and negotiating a way through hoards of manic shoppers all trying to desperately track down the bargain of the year.

 

But this is the ‘noughties’ and internet shopping is the smart shopper’s choice when securing the best price for all your pressies.  According to research carried out by the voucher code website, Savoo.co.uk , women are especially skilled in the art of bargain surfing, with 50% of female shoppers comparing online store discounts before parting with their money.  (A savvy female customer of ours recently got on the phone and pointed out a crazy jump in price on our French furniture. The ‘Sadie’ bedside tables being advertised at twice the price on a competitor’s website).  

 

Men on the other hand are inclined to buy the first thing they set eyes on thus making their wallets several pounds lighter as a consequence.   So even the laziest gent will delight in the knowledge that their online purchase will be at a very competitive price compared to the high street and brownie points are definitely up for grabs when their loved ones tear into the festive wrapping paper and believe the full retail price has been paid - assuming of course that men can keep the actual price a secret.  

 

The good news of course is that almost 60% of people receiving gifts state that it is the thought that counts and the cost doesn’t really matter. This is especially true for those living around Merseyside as Liverpudlians appear to be the least obsessed with price whereas over in Cardiff less than half of those surveyed agreed with this sentiment.

st obsessed with price whereas over in Cardiff less than half of those surveyed agreed with this sentiment.